Erica Francis Rugabandana has a background in wildlife management and community development. She has a wide range of knowledge and experience working with NGOs in Tanzania as a film producer. She is a graduate of Mount Meru University with Hon. Master of Arts in Community Development and has an Advanced Diploma in Wildlife Management from Mweka Wildlife College. Erica founded and runs her own film business and production company SIIMA MEDIA. She believes film and television is the best channel for communicating wildlife issues to communities and to the general public. Through her films she wants to to raise awareness on sustainable wildlife conservation. Erica believes that education is key for a harmonious relationship with wildlife.